Modernist Art
[ Styles from 1900-1901 ]
The particular impact of Viennese and German artists on the creation of posters at the turn of the century is clear to see in the realm of posters designed for exhibitions and events. Most worthy of mention are advertisements for art exhibitions. The importance for good collateral design begin to be very important in the world of business and advertising.
[ Important Facts ]
[ Graphic Designers ]
Peter Behrens . Alfred Roller . Francisco de Cidon
[ Typographer Designers ]
Frederic W. Goudy - Creates Copperplate Gothic typeface
Morris Fuller Benton- Franklin Gothic typeface
[ Design & Geography ]
Germany . Austria . Spain . Mexico . USA .
Fun Fact: (Mexico’s Graphic Artistry)
[ New Design Elements in Layout & Technological Innovations ]
The Allgemeine Elektricitäts-Gesellschaft AG - Using small power stations, Emil Rathenau founded
his company and introduced electrical lighting to cafés, restaurants, and theaters,
despite the high costs and limitations.
Peter Behrens
German Designer & Architect
“I tried to show that by their very nature art and technology are two very different intellectual expressions and that it is and aesthetic fallacy for us to believe that through applying technological principals, namely out of the most extremes and most concise fulfillment of a purpose, can a thing of beauty be created.”
Alfred Roller
Painter, Leading Graphic Designer & Stage Designer
The bold, condensed lettering in Roller’s design is also a feature of other posters and journal covers he designed around this time. He is known for his main work of a bowed woman presenting a symbolic sphere of light, which is near life size. She belongs to a family of similar figures common in modern architecture and design of this period.
[ Fun Facts ]
Roller, a graphic designer, was a member of the Vienna Secession. This group of young Austrian artists had defected from the nation’s oldest artistic society in a rejection of its conservatism and was committed to the unification of different art forms through a holistic aesthetic. The Secession held a series of exhibitions, including one honoring composer Ludwig van Beethoven, for which Roller made this poster. Under the direction of architect and designer Josef Hoffmann, twenty–one artists collaborated on the installation, which was one of the Secession’s greatest public successes, drawing nearly sixty thousand visitors.
Francisco de Cidón
Illustrator & Draughtsman
A renowned Spanish poster artist, illustrator and draughtsman, he studied at the Real Academia de Bellas Artes de San Carlos in his native Valencia before completing his artistic training in Barcelona, Paris, Rome and Vienna.
Frederic W. Goudy - Copperplate Gothic
Frederic William Goudy was an American printer, artist and type designer whose typefaces include Copperplate Gothic, Goudy Old Style and Kennerley. He was one of the most prolific of American type designers and his self-named type continues to be one of the most popular in America.
Morris Fuller Benton- Franklin Gothic
Was an American typeface designer who headed the design department of the American Type Founders (ATF).
American Type Founders was a type foundry that merged 23 independent type foundries in 1892. The company was a leader in type design and production, and its typefaces have influenced many other fonts.
Mexico’s Graphic Artistry 1900’s
The dominance of Hollywood imagery in pop culture often obscured Mexico’s rich graphic images of the early 1900s. The gradual rediscovery of these populist images reveal a range and sophistication of graphics. Much of the Mexican graphic material being unearthed is the by-product of Spanish and French printing processes around since the 16th century to create devotional images for the Church. Printed art began with zest with the creator of the Catrina image, Jose Guadalupe Posada, now regarded as the father of Mexican print art.
Jose Guadalupe Posada
José Guadalupe Posada Aguilar was a Mexican political cartoonist and printmaker who used relief printing to produce popular illustrations.
“Death is democratic. At the end, regardless of whether you are white, dark, rich or poor, we all end up as skeletons”
Marta Granados
Marta Granados is a Colombian graphic artist who graduated from the Universities Javeriana and Los Andes in Bogotá. She pursued further studies at the Ecole Nationale des Arts Décoratifs in Paris and the Saint Martins School of Arts in London.
Her inspired chromatic work is closely linked to the cultural development of her country, and provides an exemplary visual demonstration of Colombian identity.
David Consuegra
Colombian graphic designer, illustrator and professor. He created dozens of logos for Colombian institutions, such as Inravisión, the Colombian Liberal Party, and the Bogotá Museum of Modern Art. He was also a visiting professor at Virginia Commonwealth University and the University of Barcelona.
David was born in Bucaramanga. He traveled to the United States at sixteen to study fine arts at Boston University.
