New Wave Post-Modern
[ Styles from [1990-1999] Part2
Designer Rudy VanderLans and Zuzana Licko launched the Emigre Magazine, a quarterly publication devoted to different aspects of visual communication.
/ Technological Innovations /
Desktop Publishing Rapid Rise
Emigre Magazine
Devoted to visual communication.
Inspiring young designers to be critical thinkers.
Emigre Fonts
First independent type foundries utilizing personal computer technology for design and distribution.
Margo Chase
Graphic Designer
[1958-2017]
Born in Los Angeles
For the first ten years she focused on design for the music industry working for Geffen Records, Columbia, Warner Brothers. She was a biology mayor at Cal Poly San Luis Obispo. She wanted to be a veterinarian and took a class in medical illustration and that started her hall passion for graphic design. Later she got a masters in medical illustration in San Francisco State University and she did not enjoy it as much. But eventually moved to Los Angeles and got a job as a production designer in an advertising company in Long Beach California.
Margo was known for her intricate and elegant type design. More often than not, her jobs would include custom lettering, some of which was eventually built out into complete typefaces and sold under the name “Gravy”,
She designed for leading brands like CVS, Procter & Gamble, PepsiCo, Nestlé and Campbell Soup Co., as well as clothing lines, cities, and even Peter Rabbit.
She also opened her own studio (Margo Chase Design in 1986, now Chase Design Group).
Rudy VanderLans
Graphic Designer
[1955]
Born in Germany
Rudy VanderLans is a Dutch graphic designer, photographer, and the co-founder of Emigre Fonts with his wife Zuzana Licko. Emigre Fonts is an independent type foundry in Berkeley, CA. He was also the art director and editor of Emigre magazine, the journal devoted to visual communications from 1984 to 2005.
Since arriving in California in 1981, he has been photographing his adoptive Golden State as an ongoing side project. He has authored a total of 11 photo books on the topic, and staged two solo exhibits at Gallery 16 in San Francisco.
The emergence of the first Postscript vector fonts and the visual fonts allowed a rapid consolidation of the project. The emergence of the first Postscript vector fonts and the visual fonts allowed for the rapid consolidation of projects.
